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Get Started with Online Marketing

By Ben Molfetta Now that 2016 is upon us, it’s a good time to set business priorities for the next twelve months. For many businesses, one of those priorities is online marketing. The reason is simple. The buying process has fundamentally


Online Marketing, Uncategorized Tagged with: ,

Didn’t we automate marketing? Optimization ideas for the real world

By Chris Hokansson Automated inbound marketing campaigns are great for lead generation and conversion, but don’t let the “automated’ aspect of these campaigns fool you. You don’t just turn them on and let them run. You may get some moderate


Email Marketing, Marketing, Online Marketing Tagged with:

Why Automate Marketing?

By Chris Hokansson Marketing involves a great deal of creativity, and so the fact that many aspects of it can be automated may seem strange. But B2B marketing—when done right—is a process-driven activity that can benefit greatly from automation. And


B2B, Marketing Tagged with: , ,

Closed loop marketing

By Chris Hubbard One of the most important success factors in B2B marketing is being able to track and understand which marketing initiatives are working and which ones are duds. Ideally, there is a “closed loop” system between marketing and


B2B, Marketing, Online Marketing Tagged with: , ,

5 Fearless B2B Predictions for the rest of 2015

By Chris Hokansson What’s the rest of 2015 going to look like for B2B marketing? What’s working and what isn’t? What are the trends you need to pay attention to? As the director of a B2B marketing agency, I get


B2B, Marketing, Online Marketing, Uncategorized Tagged with: , ,

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