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3 Marketing “Best Practices” That Aren’t Always the Best Practice

By Chris Hubbard Everyone wants to do what works and avoid what doesn’t. That’s why the concept of following best practices is so ingrained in business. Top performers follow recognized best practices because they are proven to work. Maybe I


B2B, Best practices Tagged with: , ,

Closed loop marketing

By Chris Hubbard One of the most important success factors in B2B marketing is being able to track and understand which marketing initiatives are working and which ones are duds. Ideally, there is a “closed loop” system between marketing and


B2B, Marketing, Online Marketing Tagged with: , ,

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