Networking Hack: The Follow-Up

GUEST BLOGGER By Daniel Sogrine We’ve all heard it before, “follow up.”  After countless networking events, I’ve noticed it means something different to almost everybody.  In this blog post, you’ll learn my method of following up and why I believe

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I Need To Diet: A Train of Thought

 By Devin Kreuger I need to lose some weight. It’s actually a good thing my friend is having that destination wedding in November, because that event is going to give me the motivation I’ve needed to pull myself together and

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Tapping into the U.S. funding market is now easier than ever

By Teri Kirk When exploring their options for growth, many entrepreneurs first consider expanding or exporting south of the border to the United States. In fact, you maybe already have a small office in the U.S. or begun to export

Online Marketing: Critical to Your Long Term Success

By Ben Molfetta  The buying process has fundamentally changed. Business to business (B2B) buyers are increasingly going online to make decisions about product and service providers. Studies indicate that up to 90% of buyers are starting the buying process with

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9 Essential Skills Employers expect to see in a Graduate Student

 By Rosa Lokaisingh Few students have it – the 9 essential skills that an employer expects to find when hiring a graduate student. Those who took on leadership roles in their academic institutions, like President or Director of the Student

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Consumers Prefer to Stay Connected with Businesses via Email

By Lisa Kember The one year anniversary of Canada’s Anti-Spam Legislation (CASL) passed quietly at the beginning of July and it seems to be business as usual behind the doors of most small businesses. Constant Contact marked the anniversary by

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The Importance of Non-Partisanship

By Peter Nogalo It would be an understatement to suggest the election of an NDP government in Alberta–long considered Canada’s most conservative province—would be the equivalent of a political earthquake. Yet after four decades of essentially one party rule, early

4 steps to pick the right content for your B2B content marketing

By Chris Hubbard When clients engage us to help with their content marketing strategy, we often find that they haven’t sufficiently answered (or many times, even asked): “What content should we be producing?” This is a fundamental question that if

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Whom do you trust?

By Dorothy Hagel The issue of who should be trusted with money is not limited to estates and power of attorney. One has to be very careful when entrusting others with access to bank accounts or personal information. Honest people

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Use the 80-20 Rule to Get Your Strategic Plans Executed

By Fred Pidsadny In the late 19th century Italian economist Vilfredo Pareto made a startling observation: he found that 80 per cent of the country’s land was owned by only 20 per cent of the population. Upon further reflection, he

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