Keep Them Coming Back: How to Cultivate a Base of Loyal Customers

By Lisa Kember Turning one-time customers or clients into loyal fans and business advocates can have a huge impact on your bottom line. Not only will you be receiving their business again and again, but these loyal customers are likely

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Wringing Great Results Out Of Great Ideas (or, “Where’s the beef…?”)

  By Richard Gerofsky A colleague of mine is fond of saying “all great ideas should lead to work for someone”; the idea being that great ideas must drive action – and that the driving needs to be someone’s responsibility.

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Why do I need a Will? Part 1

By Dorothy Hagel It’s quite common to hear someone say “I don’t really need a will.” People believe that their estates are “small” or “simple” and that “everyone gets along.” Often, people are convinced that letting their wishes be known

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It’s time to reframe (dis)ability

By Jan van der Hoop Over the course of my career, I’ve had the privilege to work in a couple of organizations who had the courage and good sense to employ people with disabilities. My first such experience dates back

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Saving a Life is Shockingly Simple

By Dianne Rende November is CPR month.  Open your wallet and take out your certificate.  Is it dusty or more than three years old?  Then it is time to renew it.  There are no longer any expiry dates on CPR

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Optimize Your Business for the Mobile World

Here’s the reality: whether you’ve actively embraced it or not, your business is already mobile. This is because your audience is reading your emails, viewing your website, and searching for you on their mobile devices. So the question isn’t whether or not to go mobile, it’s how to optimize for mobile in order to achieve the best business results.

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Is your organization in it for the ride or really going somewhere?

By Fred Pidsadny Unlike the aimless ‘Sunday drive’ where the journey is the benefit, the success of organization travel is typically defined by achieving a stated goal. The plan or the journey is not the goal. While the journey may

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3 Marketing “Best Practices” That Aren’t Always the Best Practice

By Chris Hubbard Everyone wants to do what works and avoid what doesn’t. That’s why the concept of following best practices is so ingrained in business. Top performers follow recognized best practices because they are proven to work. Maybe I

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Preparing your Will

By Dorothy Hagel Access to information is an important part of access to justice. People, who have information that they need are more likely to avoid legal problems altogether or prevent the problems they already have from becoming even bigger.

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Your people – and not you or your product – will ultimately determine the fate of your business.

By Jan van der Hoop My wife and I had the great good fortune recently to join some friends on a trip to France and Spain. It had been a while since we were last in France and we were

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