By Ben Molfetta As discussed in a previous blog, your ranking on search engines (like Google) is based more on “off-page” attributes than “on-page”. Off-page SEO is about gaining credible links from external sources pointing to your website. Good inbound links…
By Ben Molfetta It is crucial for most businesses to get ranked as highly as possible in search engine results. There is a direct correlation between search engine rankings, website traffic and inbound leads. Much of your website’s ranking is…
By Ben Molfetta Online advertising is something small and mid-sized businesses should explore to increase visibility, drive website traffic and generate inbound leads. Online advertising complements your other online marketing activities, and can be especially helpful in filling a void…
By Ben Molfetta So your company has a website, some social media accounts, an email marketing system…. Now what? Once you have the pieces of an online infrastructure in place, now the real work begins. Marketing activities must be relentlessly…
By Ben Molfetta Social networking activity is having a greater impact on search engine results – and this will become more pronounced as search engine algorithms continue to get more sophisticated in how they monitor and assess social networking activity.…
By Ben Molfetta If your business has a website (and it should!), your first priority must be to get found online. When searchers go online to seek available choices, your business must be visible. If not, you’ll lose opportunities to…
