By Ben Molfetta So your company has a website, some social media accounts, an email marketing system…. Now what? Once you have the pieces of an online infrastructure in place, now the real work begins. Marketing activities must be relentlessly…
By Ben Molfetta Social networking activity is having a greater impact on search engine results – and this will become more pronounced as search engine algorithms continue to get more sophisticated in how they monitor and assess social networking activity.…
By Ben Molfetta A strong online presence is essential to your long-term success. Predictable and sustainable revenue growth requires an online marketing infrastructure that works relentlessly to; increase your brand awareness, generate qualified leads, engage your prospects, increase close rates…
By Ben Molfetta If your business has a website (and it should!), your first priority must be to get found online. When searchers go online to seek available choices, your business must be visible. If not, you’ll lose opportunities to…
By Lisa Kember If I were to ask, “What is the number one source of revenue for your business?” I’m willing to bet current customers would rank pretty high on your list. Constant Contact recently conducted a survey of small…
By Ben Molfetta The Times They Are A-Changin’. Bob Dylan’s famous song appropriately described the social upheaval of the 60s. It could also apply to what’s happening today with online marketing. The way we use the Internet for business development…
