Heading into a closing conversation with a prospect is always a nerve-wracking experience. No matter how impressed they seemed during your demo or how enthusiastic your point of contact is, there’s always a chance your deal won’t pan out. So what’s the easiest way to close a business deal or sale? To help us with the conversation is sales guru Linda Kern. Linda is the president of The Kern Group, providing a sales growth process and unique tools for driving sales results.