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What Is Epic Content and How Can It Help Your Content Marketing Efforts?

Ben Molfetta PhotoBy Ben Molfetta

If it isn’t already, creating and distributing epic content should be part of your online marketing strategy because of the tangible results it can deliver.

Epic content has the potential to grow your business’s online presence by improving search engine ranking, boosting social media reach, and showcasing your subject matter expertise.

What Is Epic Content?

Also called long-form content, it is more thorough and informative than traditional forms of online content such as blogs and newsletters.

Examples of epic content formats are:

  • eBooks
  • Case studies
  • A video series
  • Blog posts that are more substantial than normal blogs, typically exceeding 1,000 words

To be considered “epic,” the content must dig deep into a specific – and preferably unique – topic to offer your audience as complete an understanding of the subject matter as possible.

image001Epic Content Can Improve Search Engine Rankings

Epic content can improve your odds of ranking on the first page of search results, according to a study by serpIQ.

The average length of content that ranks first on SERPs (search engine results pages) for broad, exploratory searches is 2,500 words. As the graph shows, the ranking typically increases as the length of the content increases:

 It Is Highly Shareable on Social Media

Long-form content encourages sharing on social media platforms, allowing your messages to reach more members of your target audience.

image003Buffer provides a good example of epic content’s potential; gathering data about its own blog posts, Buffer found that content between 501 and 1,000 words receives 2,000 shares on average, while content that has more than 2,500 words is shared an average of 6,600 times:

Epic Content Demonstrates Your Subject Matter Expertise

Epic content allows you to demonstrate your industry expertise by providing more context and delving deeper into the topic.

Creating this type of informative content is the best way to build online authority.

The Bottom Line

Epic content has the potential to produce results that will benefit your online marketing efforts – higher search engine rankings, expanding your social media presence and building online authority. This is why you should make epic content part of your online marketing strategy.

Ben Molfetta is the co-founder of Core Online Marketing. He helps small and mid-sized businesses grow by planning, implementing, and executing winning online marketing strategies. Visit coreonlinemarketing.com or email Ben at [email protected].

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27

Sep 17

Extending Minimum Wage Implementation Will Slash Job Loss Risk by 74%: Economic Analysis Final analysis of Bill 148 reveals $12 billion economic problem that the Ontario Government must resolve

Wednesday, September 27, 2017: Today the Mississauga Board of Trade, in partnership with the Ontario Chamber of Commerce (OCC) and the Keep Ontario Working (KOW) Coalition, released two major reports that broadly capture the challenges associated with Bill 148 and the concerns of the employer community. The first report is the final economic impact analysis of Bill 148 by the Canadian Centre for Economic Analysis’ (CANCEA), which was peer-reviewed by Professor Morley Gunderson of the University of Toronto. CANCEA’s analysis reveals that if Government were to do nothing other than implement the minimum wage increase over five years instead of in the next 15 months, jobs at risk would decrease by 74 per cent in the first two years. The analysis also indicates that while the proposed changes will see $11 billion in wage stimulus flow into the economy in the next two years, a remaining $12 billion problem exists which will lead to jobs lost, added costs, and general damage to the Ontario economy. “Today’s final report by CANCEA is clear, while the Government is correct to say that there will be a stimulus from Bill 148, it does not cover the $23 billion cost challenge for business in the first two years – a substantial amount that poses great risk to our economy and cannot be resolved through offsets alone,” said Karl Baldauf, Vice President of Policy and Government Relations at the Ontario Chamber of Commerce. “More must be done. The Ontario Government must resolve the economic challenges presented in Bill 148 through a combination of slowing down the implementation period, amending the legislation, and offsets. Business and Government must work together to avoid unintended consequences and protect our most vulnerable.” “This report should be a great concern to Mississauga businesses,” said David Wojcik, President & CEO, Mississauga Board of Trade. “We call on our MPPs to heed this advice and slow down the pace of change through Bill 148.”
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