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Networking Hack: The Follow-Up

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DanielBy Daniel Sogrine

We’ve all heard it before, “follow up.”  After countless networking events, I’ve noticed it means something different to almost everybody.  In this blog post, you’ll learn my method of following up and why I believe it’s the best way to ensure you’ve made the most out of your networking efforts.

Let’s generalize and put ourselves into the mindset of the previous networking event you’ve attended – hopefully it was a Mississauga Board of Trade: NGen event! You’ve already put in the effort to seek out and register for the networking event. You’ve invested your time and energy into networking with fellow ambitious professionals.  Great job!

Generally, you’ll leave a networking event with a handful of business cards, a few solid conversations, maybe some potential leads.  What you do within 24 hours of the networking event separates the average from the successful.

Everybody is different when it comes to memory; some will remember your face, your job title, your business card, your company name, it varies. This is why quick and strong follow up skills are so important. Think about it, you’ve invested hours into establishing connections and nurturing business relationships but that person may forget you within a week’s time, and have your business card in an unknown abyss never to be found again.

Now that we’re on the same page, here’s how to truly make the most of your efforts:

Bring a pen to jot down notes on collected business cards or take notes with your smartphone for anybody you feel would bring you a referral, a lead or is simply a great person to have in your professional network.

Did they mention they have kids? Did they recently get married? Are they telling you about a recent challenge they’ve had? Job role?

The list goes on and on, you get it — any information that could be used in a follow conversation is gold.

Picture this: leaving the networking event with all the ammunition you need to follow up, personalized and with purpose. I devalue generic emails, it shows a lack of effort — but you’re better than that now. The night of the networking event or first thing next morning when you’re at your computer, take 15 minutes to send some emails.

Create a generic email template that you’ll tailor towards your follow up, something like this:

Hello _____,

It was great meeting you at ______! I wish you the best of luck on (the information you’ve gathered while networking).

For your reference, I would be happy to help with (insert your skills that the person your following up with may need or send you referral for).

I hope to hear from you again in the near future.

Best Regards,

The Best Follow Up-er Ever

Take a look at that, we can insert the person’s name, wish their kid a happy birthday, wish them luck on their big meeting, congratulate them on the recent promotion, reminding them of what you do and why they should keep you on file! Powerful.

Since we’ve followed up within 24 hours and they’re not a goldfish, the people you follow up with will now have a much higher chance of retaining the information of who you are, what you do, and feel good knowing that the person following up with them cares about their life.

Once you’ve invested the initial time into creating your very own generic but easy-to-personalize template, it takes less than 30 seconds to send your new connection a meaningful and professional follow up that will land you more opportunities. Enjoy!

 Daniel Sogrine is responsible for Web Marketing at NoBul Media.  http://www.nobulmedia.com/

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MBOT News

27

Sep 17

Extending Minimum Wage Implementation Will Slash Job Loss Risk by 74%: Economic Analysis Final analysis of Bill 148 reveals $12 billion economic problem that the Ontario Government must resolve

Wednesday, September 27, 2017: Today the Mississauga Board of Trade, in partnership with the Ontario Chamber of Commerce (OCC) and the Keep Ontario Working (KOW) Coalition, released two major reports that broadly capture the challenges associated with Bill 148 and the concerns of the employer community. The first report is the final economic impact analysis of Bill 148 by the Canadian Centre for Economic Analysis’ (CANCEA), which was peer-reviewed by Professor Morley Gunderson of the University of Toronto. CANCEA’s analysis reveals that if Government were to do nothing other than implement the minimum wage increase over five years instead of in the next 15 months, jobs at risk would decrease by 74 per cent in the first two years. The analysis also indicates that while the proposed changes will see $11 billion in wage stimulus flow into the economy in the next two years, a remaining $12 billion problem exists which will lead to jobs lost, added costs, and general damage to the Ontario economy. “Today’s final report by CANCEA is clear, while the Government is correct to say that there will be a stimulus from Bill 148, it does not cover the $23 billion cost challenge for business in the first two years – a substantial amount that poses great risk to our economy and cannot be resolved through offsets alone,” said Karl Baldauf, Vice President of Policy and Government Relations at the Ontario Chamber of Commerce. “More must be done. The Ontario Government must resolve the economic challenges presented in Bill 148 through a combination of slowing down the implementation period, amending the legislation, and offsets. Business and Government must work together to avoid unintended consequences and protect our most vulnerable.” “This report should be a great concern to Mississauga businesses,” said David Wojcik, President & CEO, Mississauga Board of Trade. “We call on our MPPs to heed this advice and slow down the pace of change through Bill 148.”
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