As a longtime Mississauga News team member and former editor of The Mississauga Booster, Sam and Hazel McCallion’s ‘good news only’ newspaper, Look Local Mississauga owner and publisher Kristy Elik has always had a passion for the Mississauga community. With that same spirit, her mandate with this magazine, launched in March 2019, is to share the very best our city has to offer in a beautiful (and useful) print version, as well as online and on social media.
“We’re all about celebrating the best of our diverse, colourful community,” Kristy explains, “like great food and drink, enriching arts and culture, family events and all the local businesses that make this amazing city shine.”
Based on the popular and effective Look Local Oakville/Burlington brand, which has been publishing for the past nine years, the magazine provides readers and online users with information, resources and suggestions on things to do and places to shop, eat and play in the Mississauga area.
“Readers (and advertising partners) are loving our attractive, conveniently-sized format, which makes the magazine easy to pick up and tuck into a purse or pocket,” says Kristy, “and we’ve heard feedback that our content is thoughtful, engaging and useful as well as entertaining to read.”
You’ve likely noticed the digest-sized magazine while out and about. “We keep having to replenish the hundreds of racks we’ve placed throughout the city, so we know readers are loving what they’re seeing,” Kristy reports.
Printed eight times a year, Look Local Mississauga is distributed twice per issue to over 500 free pickup locations, including grocery stores, coffee shops, fast food restaurants as well as fine dining establishments, pharmacies, banks and kids’ activity studios, plus many more throughout Mississauga, with new spots added daily.
“We also stock many of the City’s hotels with a supply of books for guests,” Kristy says, “so that they can check out local restaurants and shops and find out about events that may be happening while they’re here.”
Watch for exciting developments in 2022!
“During COVID,” Kristy says, “we slowed down the frequency of printing and didn’t produce as many magazines as our clients focused on surviving the pandemic—but now that it looks like the worst is behind us, we have big plans to offer even more to our customers and readers!”
Look Local Mississauga is accessible online at www.looklocalmagazine.com/mississauga, on Facebook (Look Local Mississauga) and Instagram (@looklocalmiss). Kristy can be reached at [email protected].