Author: Tourism Mississauga
Acclaimed creators of Cavalia and Odysséo bring their latest masterpiece to Mississauga
After raising its White Big Top throughout the Greater Toronto area over the last decade the creators of Cavalia are ecstatic to return to Mississauga, this time not with their four-legged stars – but instead, with millions and millions of lights!
illumi – A Dazzling World of Lights is making its debut in Mississauga this September. The extraordinary light show is the first of its kind in the GTA market and the largest light, sound, and multimedia show in the world.
Kids and adults alike are captivated as they gaze up at the 47-metre-tall Tree of Lights, a multimedia display standing as tall as the Statue of Liberty. Then they embark on a spectacular outdoor journey on foot through 13 magical universes across a 600,000-sq-ft site, equivalent to ten football fields! Located near the intersection of highway 407 and Hurontario Street, illumi is brought to life by cutting-edge programming technologies, high-definition projections, jaw-dropping state-of-the-art animatronic creatures, thousands of light structures, and over 20 million brilliant LED bulbs.
“We are incredibly excited to call Mississauga the new home of illumi and spark the imagination, curiosity, and emotions of people of all ages across Ontario and beyond,” said Normand Latourelle, Creator and Artistic Director of Cavalia. “We are deeply proud of the immersive worlds we have created – all with the intent to bring people together to experience joy and wonderment in a unique, magical, and mesmerizing setting.”
Mr. Latourelle chose Mississauga because of his previous success in the area, its central and convenient location, as well as its ease of access to welcome visitors from across the province, country and the world. In 2017, Mississauga was proud to host Odysséo – the largest Big Top show in the world – and Latourelle extended their stay four times due to high demand.
illumi brings more than lights to Mississauga, including significant and positive economic impact, job opportunities and a unique adventure for corporate gatherings. illumi offers visitors a magical experience for an unforgettable outing filled with light, music, laughter, and out-of-this-world selfies.
The Canadian entertainment company is proud to be working with Tourism Mississauga and expects to bring 600,000 visitors to experience the first edition of this once-in-a-lifetime spectacle. “We are very excited to have illumi coming to Mississauga, and are happy to welcome audiences from near and far, ” said Victoria Clarke, CEO of Tourism Mississauga. “This event is the first of its kind in Ontario and will be the City’s newest and largest major attraction. illumi is one more great opportunity for visitors to come, stay for the weekend, take in the lights and see all that Mississauga has to offer.”
For a seamless and memorable group experience, businesses are benefitting from many perks, including a dedicated point of contact, access to a private VIP illumi dome for a private cocktail reception, and most importantly – memories to last a lifetime.
All the lights are here, and Mississauga is shining brighter than ever.