By Chris Hubbard One of the most important success factors in B2B marketing is being able to track and understand which marketing initiatives are working and which ones are duds. Ideally, there is a “closed loop” system between marketing and…
By Ben Molfetta To be successful online, you must commit to becoming a content developing organization. Fresh, relevant, and compelling content is central to online marketing success. As more consumers and buyers rely on online sources to make purchasing decisions,…
By Lisa Kember If I were to ask, “What is the number one source of revenue for your business?” I’m willing to bet current customers would rank pretty high on your list. Constant Contact recently conducted a survey of small…
Ben Molfetta Email marketing is a powerful tool that should be part of your online marketing strategy. Email is cost effective, and is an ideal vehicle for communicating with both prospects and existing customers. But as with any online marketing…
By Chris Hokansson What’s the rest of 2015 going to look like for B2B marketing? What’s working and what isn’t? What are the trends you need to pay attention to? As the director of a B2B marketing agency, I get…
By Ben Molfetta The Times They Are A-Changin’. Bob Dylan’s famous song appropriately described the social upheaval of the 60s. It could also apply to what’s happening today with online marketing. The way we use the Internet for business development…
