Fresh, relevant, and compelling content is central to all online marketing activities. To be successful online, businesses must commit to becoming content developing organizations. As more consumers and buyers rely on online sources to make purchasing decisions
By Ben Molfetta As discussed in a previous blog, your ranking on search engines (like Google) is based more on “off-page” attributes than “on-page”. Off-page SEO is about gaining credible links from external sources pointing to your website. Good inbound links…
By Ben Molfetta Hopefully by now you have made a commitment to online marketing. If you have, it is imperative to put the appropriate mechanisms and processes in place to ensure your online activities have a direct impact on revenue growth.…
By Ben Molfetta Online marketing is all about content. You must be a content publishing organization to be successful online; the first commitment you need to make as you embark on your online journey is to consistently produce and distribute current,…
By Ben Molfetta It is crucial for most businesses to get ranked as highly as possible in search engine results. There is a direct correlation between search engine rankings, website traffic and inbound leads. Much of your website’s ranking is…
By Ben Molfetta Online advertising is something small and mid-sized businesses should explore to increase visibility, drive website traffic and generate inbound leads. Online advertising complements your other online marketing activities, and can be especially helpful in filling a void…
By Ben Molfetta So your company has a website, some social media accounts, an email marketing system…. Now what? Once you have the pieces of an online infrastructure in place, now the real work begins. Marketing activities must be relentlessly…
By Ben Molfetta Social networking activity is having a greater impact on search engine results – and this will become more pronounced as search engine algorithms continue to get more sophisticated in how they monitor and assess social networking activity.…
By Ben Molfetta Now that 2016 is upon us, it’s a good time to set business priorities for the next twelve months. For many businesses, one of those priorities is online marketing. The reason is simple. The buying process has fundamentally…
By Ben Molfetta Online marketing analytics involves collecting and analyzing information from various sources in order to improve performance and return on investment. Analytics allows you to track what is happening in real-time, so you can continually adjust your activities…
