By Chris Hubbard One of the most important success factors in B2B marketing is being able to track and understand which marketing initiatives are working and which ones are duds. Ideally, there is a “closed loop” system between marketing and…
By Chris Hubbard Undertaking B2B marketing without knowing the people you’re marketing to is like putting a blindfold on before throwing darts. You may have a general idea of where the dartboard is, but if you hit the bulls-eye, it’s…
Ben Molfetta Email marketing is a powerful tool that should be part of your online marketing strategy. Email is cost effective, and is an ideal vehicle for communicating with both prospects and existing customers. But as with any online marketing…
By Chris Hokansson What’s the rest of 2015 going to look like for B2B marketing? What’s working and what isn’t? What are the trends you need to pay attention to? As the director of a B2B marketing agency, I get…
By Ben Molfetta The Times They Are A-Changin’. Bob Dylan’s famous song appropriately described the social upheaval of the 60s. It could also apply to what’s happening today with online marketing. The way we use the Internet for business development…
By Lisa Kember If you use email marketing to grow your business, there are some challenges these days. Since the Canada Anti-Spam Legislation (CASL) went into effect, you must get consent – either explicitly through the recipient opting in to…
By Chris Hubbard Many entrepreneurs start marketing, become disappointed with the results, and stop. Then they get desperate and start again … and stop again. This cycle of marketing failure can be broken. With a little attention—and possibly some help…
