By Ben Molfetta So your company has a website, some social media accounts, an email marketing system…. Now what? Once you have the pieces of an online infrastructure in place, now the real work begins. Marketing activities must be relentlessly…
Here’s the reality: whether you’ve actively embraced it or not, your business is already mobile. This is because your audience is reading your emails, viewing your website, and searching for you on their mobile devices. So the question isn’t whether or not to go mobile, it’s how to optimize for mobile in order to achieve the best business results.
By Chris Hokansson Automated inbound marketing campaigns are great for lead generation and conversion, but don’t let the “automated’ aspect of these campaigns fool you. You don’t just turn them on and let them run. You may get some moderate…
By Lisa Kember The one year anniversary of Canada’s Anti-Spam Legislation (CASL) passed quietly at the beginning of July and it seems to be business as usual behind the doors of most small businesses. Constant Contact marked the anniversary by…
Ben Molfetta Email marketing is a powerful tool that should be part of your online marketing strategy. Email is cost effective, and is an ideal vehicle for communicating with both prospects and existing customers. But as with any online marketing…
