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Cracking the code on SMB B2B lead generation

By Chris Hubbard With some 2 million Canadian small and medium B2Bs and another 20 million or so in the US the lure for marketers is great. Despite the numbers though, cracking the SMB2B (yes I made this up, no


B2B, SMB, Uncategorized Tagged with: , ,

3 Marketing “Best Practices” That Aren’t Always the Best Practice

By Chris Hubbard Everyone wants to do what works and avoid what doesn’t. That’s why the concept of following best practices is so ingrained in business. Top performers follow recognized best practices because they are proven to work. Maybe I


B2B, Best practices Tagged with: , ,

The Fu-Fighters: ToFu, MoFu, and BoFu

By Chris Hokansson I don’t think it’s possible to succeed at B2B content marketing without making good use of the sales funnel concept. It’s an indispensable tool. Yet I constantly see businesses that haven’t correctly applied the sales funnel to


B2B, Content marketing Tagged with:

Online Marketing: Critical to Your Long Term Success

By Ben Molfetta  The buying process has fundamentally changed. Business to business (B2B) buyers are increasingly going online to make decisions about product and service providers. Studies indicate that up to 90% of buyers are starting the buying process with


B2B, B2C, Marketing, Online Marketing, Uncategorized Tagged with: , ,

4 steps to pick the right content for your B2B content marketing

By Chris Hubbard When clients engage us to help with their content marketing strategy, we often find that they haven’t sufficiently answered (or many times, even asked): “What content should we be producing?” This is a fundamental question that if


B2B, Content marketing Tagged with: , ,

Why Automate Marketing?

By Chris Hokansson Marketing involves a great deal of creativity, and so the fact that many aspects of it can be automated may seem strange. But B2B marketing—when done right—is a process-driven activity that can benefit greatly from automation. And


B2B, Marketing Tagged with: , ,

Closed loop marketing

By Chris Hubbard One of the most important success factors in B2B marketing is being able to track and understand which marketing initiatives are working and which ones are duds. Ideally, there is a “closed loop” system between marketing and


B2B, Marketing, Online Marketing Tagged with: , ,

Improve Your Marketing ROI with Personas

By Chris Hubbard Undertaking B2B marketing without knowing the people you’re marketing to is like putting a blindfold on before throwing darts. You may have a general idea of where the dartboard is, but if you hit the bulls-eye, it’s


B2B, Marketing, Uncategorized

5 Fearless B2B Predictions for the rest of 2015

By Chris Hokansson What’s the rest of 2015 going to look like for B2B marketing? What’s working and what isn’t? What are the trends you need to pay attention to? As the director of a B2B marketing agency, I get


B2B, Marketing, Online Marketing, Uncategorized Tagged with: , ,

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