How do you spell success? M-B-O-T

Members, you've probably noticed your board of trade is looking a bit different. We've recently launched a re-branding strategy that included the unveiling of our contemporary new logo, impactful tagline and announcement of our website launch.

Our focus is on you - the hardworking business professionals of Mississauga. We wanted to harness the energy of the city's business community and work even harder to bring businesses together to achieve success. We know that our members learn from each other, buy from each other and get involved in community initiatives together and MBOT is committed to furthering your business growth by providing high-quality, easily accessible, results-driven program options.

The new tagline, Spirit of Success, captures what our city is all about - a strong history of economic development even in the face of the current economic climate. Our logo has been modernized to express our forward-thinking leadership position. Its block letters represent the "building blocks" for success, and visually spells out our acronym, with "M" being called attention to as our main focus - "Mississauga."

We also want to make sure as members you're getting clear and accurate information about how we're working for you and the different member benefit options available.

We've identified four brand Pillars of Support:

Programs | Membership | Participation | Advocacy

A series of promotional ads and other communications will be released in the coming weeks as MBOT updates its communications to members and business partners using these brand pillars.

We hope that by focusing on the name MBOT we can enhance our name recognition and reach a larger portion of the business community.

If you have questions about our new look or our new website, or about your membership in general, please contact the MBOT office at 905-273-6151 or info@mbot.com.